Qiu Xiaowen. Effective allocation of marketing intention based on game theory model
Dynamic Systems and Applications 29 (2020) No. 4, 1158 – 1170

https://doi.org/10.46719/dsa202029411

ABSTRACT.
The network and chain of commodity production is the mainstream trend of the current commercial development, and marketing is imminent with the change of production mode. In this context, this study proposes to use game theory model to study the current marketing allocation of enterprises. Based on the analysis of the elements of production network, different marketing configuration modes are constructed by using various production links, and solved by game model. The final result shows that the way of production network forming large alliance is the best way of marketing configuration at present, followed by the way of taking part of enterprise alliance according to the substitution of commodity parts Configuration mode of. Hope that through this study, we can provide some reference for the related research.

Keywords: marketing; production; game; model