Fan Wu, Xingguo Wang, and Tao Liu. Construction of Optimal Pricing Model in Agricultural Product Supply Chain. Dynamic Systems and Applications 29 (2020) No. 7, 2362 – 2373

https://doi.org/10.46719/dsa20202971

ABSTRACT.
This paper holds that the optimal pricing in the agricultural product supply chain needs to satisfy both the maximum benefits of supermarkets and the maximum benefits of farmers. Based on this, in this paper, the market equilibrium game model will be used to calculate the theoretical value of the optimal pricing of agricultural products of farmer 1 and farmer 2, and the risk factors will be taken into account to correct the optimal pricing of agricultural products. Finally, the relevant economic explanation and policy recommendations are given to provide a theoretical basis for the future practice of pricing in the supply chain of agricultural products.

Keywords: Agricultural products; supply chain; pricing; optimization; game.