Chang Ge, Yanmin Xue, Borui Zheng, Xuan Liu, and Suihuai Yu. Research on the Analysis Model of Cultural Factors under the Background of Multiple Cultural Elements. Dynamic Systems and Applications 29 (2020) No. 8, 2656 – 2680

https://doi.org/10.46719/dsa20202988

ABSTRACT.
The integration of traditional cultural elements and modern user needs，and the determination of cultural factors are difficult problems in the research and development of cultural creative products. Based on the background of multiple cultural elements, this paper proposes a cultural factor analysis model to study product innovation design from the perspective of cultural communication. This model proposes a new method of cultural and creative product development by extracting cultural factors in the context of multicultural elements, five different innovative cultural factor transformation methods and cultural factor transformation decisions based on business needs. The innovation path of cultural creative products from the perspective of business needs integration was explored. Finally, taking the design of cultural creative products of the Tang dynasty sports culture as an example, we verified the usability and feasibility of this model.

Keywords: Multiple Culture Elements; Cultural Creative Products; Cultural factor extraction; Business Decision Making.