Ge Ying and Zhao Yuanfeng. An Empirical Analysis of the E-commerce Adoption Behavior of Farmers and Herdsmen Based on the Double-churdle Model. Dynamic Systems and Applications 29 (2020) No. 8, 2703 – 2720

https://doi.org/10.46719/dsa202029810

ABSTRACT.
E-commerce adoption of farmers and herdsmen is a powerful driver of economic success in China. However, adoption rates in Inner Mongolia lag far behind. This paper uses Inner Mongolia Autonomous Region’s cross-section data, and draws on the Double-churdle model and research on the relationship among capital human, capital social and the e-commerce adoption behaviour of farmers and herdsmen, and employs descriptive statistics and investigate respondents’s e-commerce adoption behaviour. The results show that the age, education, communication consumption tends to improve the e-commerce adoption behaviour of farmers and herdsmen. Our findings have important implications for the government to increase farmers and herdsmen e-commerce technology application training number, and boost the adoption of farmers and herdsmen rate and benefit farmers and herdsmen by encouraging the development of e-commerce.

Keywords: Farmers and Herdsmen, the E-commerce Adoption Behaviour, the Double-churdle Model.