Wu Yang. Satisfaction Analysis of External Packaging Graphic Art Effect Based on Fuzzy Comprehensive Evaluation Method. Dynamic Systems and Applications 29 (2020) No. 5, 2020 – 2028

https://doi.org/10.46719/dsa202029536

ABSTRACT.
Good packaging and quality of products, prices tend to match consumers allows companies to Stay in business requires repeat patronage. Excellent products and attractive packaging for the company create a ready market and may help reduce advertising costs. The research and Analysis Packaging Evaluation Algorithm (APE) checks purchase options for consumers and the impulse to buy a sound product packaging effect. Structured questionnaire data from 400 copies to give consumers who come to the place in the market, supermarkets flow of people crossing points using accidental sampling technique metropolis shopping available. Binary regression results showed that: 81% of consumers think buying certain products and impulse buying decisions are accounted for by the product packaging style. APE results show Its beautiful packaging influence consumers’ purchase choices and impulse buying. To continue to operate, and competition in today’s computer market, the proposed research organization, to balance the quality of both the product and packaging to meet the costs they hope to establish the level of consumer trust and loyalty, etc. well as consumers to product quality come first, and will not affect the time for anything else and consumer willingness to buy the product quality continuous sponsorship purpose of the test. Still, the impression they get will determine their repeatedly patronize products from first-time buyers and consumer products. However, consumers must strive to maintain a well-balanced quality of its product packaging to commercial sponsorship and accommodation organizations.

Keywords: Analysis Packaging Evaluation, quality of the product, purchase options for consumers